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NEW ARRIVALS : every thursday   

ALL NEW GAMEDAY IS HERE 🏈

you know you love me, xoxo

September in the city

from the big apple to the local farmer's market, these pieces will have your outfit planned out even if your calendar isn't

SHOP OUR FAVORITES

OUTERWEAR UPGRADE

LAYERED UP 🍂

for when the forecast can't seem to make up its mind --->

SHOP ALL JACKETS

Visit Our Boutique in Pawleys Island, SC

L. Mae Boutique & Wild Mabel Clothing Co. are sister brands with a flagship boutique location in Pawleys Island, South Carolina. We are a passionate, creative and entrepreneurial bunch. We love creating unique, artistic retail experiences with a focus on pleasing our customers. Make sure to come shop at the beach!